01 DBP MEMBERSHIP & AI COACH

Ride more.
Drink free
coffee.

DBP Rewards is a loyalty membership for the Durango Bike Project — free Sunday recovery drinks, 10% off retail, free flat repairs, free annual tune-ups, and a punch card on top. AI training coach for cyclists and runners — now in limited beta.

See membership How it works
Rewards
$19/mo
first month free with DBPFRIENDS
Coach
$29/mo
AI training for ride + run · 30-day trial
Made In
Durango, CO
by Durango Bike Project
02 How It Works FOUR STEPS
Every morning, your data tells us exactly what your body needs.
STEP 01

Connect

Link Strava in 60 seconds. Add WHOOP if you have one (optional, adds HRV precision). Set FTP, focus, and weekly hours.

STEP 02

Wake Up

6:30am: prescription drops. Workout, intensity, duration, nutrition, route — all calibrated to your recovery and load.

STEP 03

Execute

Specific targets — "3×8 min @ 270–290W, 4 min recovery." Strength sessions cycling-aligned. Built around Durango terrain.

STEP 04

Adapt

Tap "did it / modified / skipped." The AI learns. After four weeks, it's tuned to your patterns, your recovery, your life.

03 Sample Prescription TUESDAY MORNING
TODAY · MAY 5 RECOVERED
88% WHOOP RECOVERY
Threshold intervals — 75 min total. 3×12 min @ 230–245W with 5 min recovery between. Easy spin-up beforehand.
Nutrition: 90g carbs/hr on the bike · 35g protein within 30 min post · Magnesium tonight, sleep target 8 hrs.
↑ Example prescription with WHOOP data. Without WHOOP, recovery is inferred from your daily check-in (legs feel, sleep, alcohol, stress) — slightly less precise but still personalized.
04 Pricing 7-DAY FREE TRIAL
TIER 01

Free

Get on the list.
$0 /mo forever
  • DBP newsletter
  • Member directory
  • Strava club access
  • No AI coach
  • No member rewards
Available Now
TIER 02 · LAUNCH OFFER

Rewards

DBP loyalty membership · First month free.
$19 /mo
  • Free 12oz Sunday drink (drip — or upgrade to any milk drink for $2)
  • 10% off all retail and consignment
  • Free flat repair, up to 4×/year (tube extra)
  • Priority service appointments
  • 1 free tune-up per year (Oct–Mar)
  • Monthly DBP group ride
  • Birthday month: free 12oz drink
  • Punch card: 10th drink free
New · Limited Beta
TIER 03 · LIVE

Coach

AI training + all rewards.
$29 /mo
  • Everything in Rewards
  • Daily AI workout + nutrition prescription
  • Tailored for cyclists AND runners
  • Strava required, WHOOP optional
  • Recovery, HRV, sleep, training load
  • Workout history with feedback loop
  • Weather-aware route suggestions
  • Event-specific plans (5K, marathon, gran fondo, etc.)
Limited to 10 beta athletes during early access.
05 Why DBP DURANGO, CO
Most coaching apps are run from a server farm in Delaware. DBP Coach is run out of a bike shop on 8th Avenue. The recovery latte is real. The mechanic is real. The members are your neighbors.
— DURANGO BIKE PROJECT · 225 E 8TH AVE
06 Common Questions
Is Coach available now?
Yes. Coach is live in limited beta — we have room for 10 athletes during early access. Sign up directly from the Coach card above. 30-day free trial, cancel anytime. Once we hit 10 beta athletes we'll open a waitlist for the next batch.
What's the difference between Rewards and Coach?
Rewards ($19/mo) is the loyalty membership — free Sunday recovery drink, 10% off retail, free flat fixes, free annual tune-up, group rides, punch card. Coach ($29/mo) includes everything in Rewards PLUS the AI training and nutrition coach. Pick Rewards if you just want DBP perks. Pick Coach if you also want training help.
Do I have to live in Durango?
For the AI Coach prescriptions: no — works anywhere. For the Rewards (free coffee, service, group rides, punch card): yes, those are redeemed in person at DBP, 225 E 8th Ave. Most members are Durango locals. If you don't live here, Rewards probably isn't right for you.
Can I cancel anytime?
Yes. Cancel from your account settings — takes one tap. You keep access through the end of your billing period. No "are you sure" voicemail.
What if I'm not a hardcore cyclist?
Coach is built for anyone who rides — commuters, weekend riders, racers. Set your weekly hours target and primary focus, and the AI calibrates. "Aerobic base" focus is great for newer riders. Rewards is good for anyone who's a regular at DBP, training or not.
Does Coach work for runners too?
Yes. Coach supports running with pace zones from your 5K time, weekly mileage targets, scheduled long runs, and injury-aware progression rules. Pick "Running" or "Multisport" as your focus during signup. Strava activity required (WHOOP optional but adds HRV-based recovery precision).
How does the punch card work?
Every 10th drink purchase earns a free 12oz drink. Show your member code (DBP-YOURNAME) to staff at checkout, they log it, and after 10 logged purchases you get an automatic free drink reward in the app. No paper card to lose. (The free Sunday recovery drink doesn't count toward punches.)
Is my data private?
Yes. Your WHOOP and Strava data is used only to personalize your prescription. We don't sell it, share it, or train models on it. Read our Privacy Policy.
Who built this?
Casey Roberts, DBP owner. Real cycling experience, real Durango terrain knowledge, real bike shop service backing the whole thing.

See you Sunday

30-day free trial · Cancel anytime · No password

Pick a plan